Planet Fitness Could Find Ways to Win in Recession -- Market Talk

Dow Jones

03/31

1044 ET - Planet Fitness has a few avenues for winning in the public-gym sector if a recession hits, BMO Capital Markets analyst Simeon Siegel says in a research note after meeting with management. While the company's leaders didn't say a recession is on the horizon, they did note that Planet Fitness would benefit if a recession spurred tradedown out of more luxury fitness offerings, the analyst says. A recession could lead to lower interest rates, which would be favorable for franchisees and gym build-outs, and could also improve the availability of real estate and rental space, the analyst says. (dean.seal@wsj.com)

(END) Dow Jones Newswires

March 31, 2025 10:44 ET (14:44 GMT)

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While the company's leaders didn't say a recession is on the horizon, they did note that Planet Fitness would benefit if a recession spurred tradedown out of more luxury fitness offerings, the analyst says. A recession could lead to lower interest rates, which would be favorable for franchisees and gym build-outs, and could also improve the availability of real estate and rental space, the analyst says. (dean.seal@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  March 31, 2025 10:44 ET (14:44 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}