Trump Media & Technology Group (DJT, Financial) just lit the fuse on what could be a massive insider selloff. The company has filed to register up to 142.5 million shares and warrants for potential sale—including every single share held by Donald Trump's trust, now under his son's control. That $2.1 billion stake forms the bulk of Trump's net worth and, up until now, was untouchable. But with the SEC reviewing the filing, the lock may soon lift. This comes just months after Trump claimed he had “absolutely no intention of selling.” Investors should pay attention: this isn't just noise—it's a signal.

The fundamentals? Still shaky. Despite a lofty $4.1 billion valuation, Trump Media pulled in just $3.6 million in revenue for 2024—while losing over $400 million. The company has tried branching out, striking partnerships with Crypto.com and launching a financial services arm dubbed Truth.Fi with Charles Schwab (SCHW). But none of that has reversed the brutal financial picture. Instead, it's been a whirlwind of hype, brand pivots, and deepening red ink.

And the stock? A rollercoaster. DJT once soared to $79.38 post-SPAC, and tanked to $11.75 low , surged again during election hype, and has since given up nearly half its value in 2025 alone. Now, with insiders lining up to sell and no clear growth engine in sight, investors need to ask: is this a media empire in the making—or just a high-voltage meme trade running out of juice?