1805 ET - Levi Strauss makes many of its products in Asian countries subject to high tariffs, such as Bangladesh, Cambodia and Vietnam. But only 1% of the products it imports to the U.S. are made in China, which faces the highest tariff rate. Levi CEO Michelle Gass said the company has created a task force to look at tariffs mitigation strategies, including cost cutting, wringing concessions from suppliers and price increases to consumers. "We believe the brand has pricing power," she said, but added that instead of broad increases across the board any price hikes would be "surgical." (suzanne.kapner@wsj.com)

(END) Dow Jones Newswires

April 07, 2025 18:05 ET (22:05 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.