1144 ET - CarMax will carefully monitor the consumer and the broader economy to adjust its strategy as needed, the car retailer's executives say on a call with analysts after the withdrawal of timelines for its long-term goals. One of the ways the company plans to reposition itself as it deals with the potential impacts of broader macroeconomic factors is through its advertising approach. CarMax will be launching a new marketing campaign over the summer that will bring its omni channel experience and its digital capabilities to the forefront for a broad set of consumers, CEO William Nash says. The company also seeks to further enhance MaxOffer to attract new dealers, expanding its access to directly sourced vehicles for credit, he adds. Shares drop 20% to $64.48. (sabela.ojea@wsj.com; @sabelaojeaguix)
(END) Dow Jones Newswires
April 10, 2025 11:44 ET (15:44 GMT)
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