Rent the Runway Pivots from Advertising to Inventory Growth -- Market Talk

Dow Jones
04-15

1044 ET - Rent the Runway ended its 4Q with a 5% decline in active subscribers as revenue from subscription and reserve rental revenue fell 1.2% from the prior year. The apparel rental company said it had lower subscription acquisition because it spent less on advertising to try to understand the effectiveness of its marketing spending. Now, Rent the Runway is trying to increase its inventory to grow subscriptions and improve customer satisfaction. It made its largest ever inventory acquisition, which it expects to double inventory in fiscal 2025. Shares fall 10% to $4.85. (katherine.hamilton@wsj.com)

 

(END) Dow Jones Newswires

April 15, 2025 10:44 ET (14:44 GMT)

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