TON Festival is the largest cross-marketing collaboration ever launched on Telegram, unlocking access to a potential 100M+ user base. Designed as a high-traction virtual event, it’s set to become one of the most impactful Web3 festivals to date.

This festival is a celebration of the TON ecosystem, the leading blockchain powering Telegram Messenger. To fully showcase its capabilities, the event is being developed as a Telegram Mini App (TMA) by the borderless.art team – creators of the Native Assurance Protocol (NAP), currently live on Polygon and Base, with TON support coming soon.

Strategic partner BLUM – the biggest crypto trading app on Telegram – joins forces with TON Society, the official ecosystem partner, representing a vibrant community of builders and TON enthusiasts.

Web3 District, as Official Media Partner of TON Festival, amplifies its reach to over 250 million monthly readers through strategic partnerships with Mediafuse network for PR distribution and with leading Web3 media outlets, including BeInCrypto , CoinMarketCap, and more.

Launched on December 23, the app initially served as a ticketing platform for TON Festival access. The second phase, launched in January, introduced MANA mining – festival points that unlock exclusive activities during the event.

Lil Bubble (@thecryptobubble) is joining the lineup — the satirical voice of crypto culture, known for bear market bangers like All-Time Lows. More Web2-native artists are dropping soon.

Users can mine MANA points by blowing into their phones (yes, really) and using in-app upgrades to boost their virtual festival campsite and status ahead of the big launch.

TON Festival will spotlight top projects across decentralized finance (DeFi), infrastructure, and iGaming on TON. Featured partners already include Trust Wallet, EVAA Protocol, Bidask, DOGS, BUMS, TON Station, Boinkers, Forklog, OnTON, and BitOK. Organizers are actively welcoming new collaborations and partnerships.

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