Snap Says Advertisers Curb Spending Due to End of Tariff Loophole -- WSJ

Dow Jones

昨天

By Patience Haggin

Snap said some advertisers have curbed their ad spending due to the Trump administration's plans to close a loophole that previously waived tariffs for lower-priced goods.

The impact of the end to the so-called "de minimis" rule, which made it possible for Chinese shippers such as Temu and Shein to build massive e-commerce businesses in the U.S. by shipping products directly to customers, looms over social-media companies this earnings season.

Revenue at Snap, Meta Platforms and other tech giants surged by billions in recent years, in part from China-based digital advertising.

Shap shares fell 20% in after-hours trading. The company declined to share formal guidance for the second quarter, and executives said the Snapchat-operator had experienced headwinds in the current quarter. The company said daily active users continued to grow outside of North America.

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

(END) Dow Jones Newswires

April 29, 2025 18:45 ET (22:45 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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The company declined to share formal guidance for the second quarter, and executives said the Snapchat-operator had experienced headwinds in the current quarter. The company said daily active users continued to grow outside of North America. \n</p>\n<p>\n       This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage). \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  April 29, 2025 18:45 ET (22:45 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4554","symbol_name":"元宇宙及AR概念","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2531711992","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2531711992","pubTimestamp":1745966700,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Snap said some advertisers have curbed their ad spending due to the Trump administration's plans to close a loophole that previously waived tariffs for lower-priced goods.The impact of the end to the so-called \"de minimis\" rule, which made it possible for Chinese shippers such as Temu and Shein to build massive e-commerce businesses in the U.S. by shipping products directly to customers, looms over social-media companies this earnings season.Revenue at Snap, Meta Platforms and other tech giants surged by billions in recent years, in part from China-based digital advertising.Shap shares fell 20% in after-hours trading. The company declined to share formal guidance for the second quarter, and executives said the Snapchat-operator had experienced headwinds in the current quarter. The company said daily active users continued to grow outside of North America.This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL .","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4554":"元宇宙及AR概念","BK4551":"寇图资本持仓","BK4508":"社交媒体","BK4077":"互动媒体与服务","BK4576":"AR"},"translate_title":"Snap表示，由于关税漏洞的结束，广告商限制支出——《华尔街日报》","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{},"content_text":"By Patience Haggin \n\n\n     Snap said some advertisers have curbed their ad spending due to the Trump administration's plans to close a loophole that previously waived tariffs for lower-priced goods. \n\n\n     The impact of the end to the so-called \"de minimis\" rule, which made it possible for Chinese shippers such as Temu and Shein to build massive e-commerce businesses in the U.S. by shipping products directly to customers, looms over social-media companies this earnings season. \n\n\n     Revenue at Snap, Meta Platforms and other tech giants surged by billions in recent years, in part from China-based digital advertising. \n\n\n     Shap shares fell 20% in after-hours trading. The company declined to share formal guidance for the second quarter, and executives said the Snapchat-operator had experienced headwinds in the current quarter. The company said daily active users continued to grow outside of North America. \n\n\n       This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage). \n\n\n  (END) Dow Jones Newswires\n\n\n  April 29, 2025 18:45 ET (22:45 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"code":"91000000","status":"200"}}}