Starbucks (SBUX) is testing new technology at dozens of US locations to cut the average time to fulfill in-cafe beverage orders by two minutes, The Wall Street Journal reported Tuesday, citing Starbucks Chief Technology Officer Deb Hall Lefevre.
The company said that during the busiest times at the test cafes, three-fourths of orders were done in four minutes or less, close to its service-time objective, while not slowing down mobile orders, according to the report.
The company intends to soon expand the test to hundreds more of its 10,000 US locations amid efforts to recapture lost sales and enhance customer sentiment, the report said.
"We've seen such positive benefits from it that the rollout is happening very quickly," Lefevre said in an interview, according to the WSJ.
Starbucks didn't immediately respond to a request for comment from MT Newswires.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
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