Meta推出獨立AI應用，正面挑戰ChatGPT，社交巨頭押注個性化AI革命

華爾街見聞

2025/04/30

Meta正式發布獨立AI應用程序，挑戰OpenAI、Anthropic和xAI等競爭對手。周二據CNBC報道，Meta正式宣佈推出獨立的AI助手應用，新應用將基於Meta的Llama AI模型運行，幷包含一個"發現"(Discover)信息流，展示其他用戶與該工具的互動方式並提供提示。報道指出，這一獨立應用的發布緊隨Google和xAI之後，這兩家公司最近也分別為其AI助手Gemini和Grok...

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AI推至其應用前台，用該聊天機器人取代了Facebook、Instagram、WhatsApp和Messenger的搜索功能。Meta財務主管Susan Li透露，截至今年1月，Meta AI已擁有約7億月活躍用户，較去年12月的6億有所增長。利用社交數據優勢打造差異化，網友褒貶不一Meta的新AI應用試圖通過個性化功能與競爭對手區分開來。據報道，Meta表示其AI應用可以\"利用用户已選擇在Meta產品上分享的信息\"，比如個人資料和互動內容，目前這些個性化回應將在美國和加拿大提供。用户還可以向Meta提供更多個人信息，供未來與AI對話時使用。例如，用户可以告訴AI自己對乳糖不耐受，在推薦下次度假活動時，AI會記住這一點。同時，Meta的AI應用還引入了\"發現\"信息流功能，用户可以選擇分享自己使用AI的方式。這一功能可能會放大某些生成式AI趨勢，類似於最近流行的芭比娃娃或吉卜力工作室角色風格頭像生成。網友對app的反應兩極分化。一方面，用户對其個性化功能（如整合社交數據）和語音交互感到好奇，甚至期待其挑戰ChatGPT的潛力；另一方面，隱私問題、地域限制（語音功能僅限部分國家）以及功能尚未完善（如\"發現\"信息流功能體驗不佳）引發了不少吐槽。X用户認為Meta AI利用Facebook和Instagram的數據是個「狡猾」的優勢，能直接獲取用户上下文，但實際體驗偏「普通」，結果不夠個性化。他提到「Discover feed」功能有潛力，但目前體驗不佳，隱約吐槽Meta「偷懶」沒把功能做完善。網友吐槽：app所謂個性化功能，實際體驗較普通。日文用户調侃「Meta要統治AI\"。雖然評論本身簡短，帶有半開玩笑的誇張語氣，反映了用户對Meta野心的調侃。日文網友：Meta是想連AI世界也統治嗎？","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}