** Shares of Warner Bros Discovery WBD.O rise 6% to $9.10
** WBD is moving towards splitting the company, according to a CNBC report
** Last year, co decided to separate its declining cable TV businesses such as CNN from its streaming and studio operations
** Warner Bros also missed first-quarter revenue estimates on Thursday, which sent shares lower prior to the CNBC report
** Revenue fell 10% in the first three months of 2025 to $8.98 billion, missing analysts' average estimate of $9.60 billion, according to data compiled by LSEG.
** Up to last close, stock had fallen 19% YTD
(Reporting by Zaheer Kachwala in Bengaluru)
((Zaheer.Kachwala@thomsonreuters.com))
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