美股異動丨阿里巴巴盤前漲超1.3% 淘寶天貓與小紅書達成戰略合作

格隆匯APP

05-08

阿里巴巴(BABA.US)盤前漲超1.3%，報124.9美元。消息面上，淘寶天貓與小紅書達成戰略合作，打造“紅貓計劃”，宣佈雙方進一步開放融合，打通從種草到購買的全鏈路，共同助推商家生意增長。雙方首次打開效果廣告鏈路，共同新增筆記下方“廣告掛鏈”功能，對於前期加入試點的品牌來說，在小紅書的投放內容可直接跳轉至淘寶天貓。(格隆匯)

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