Ian Salisbury

When consumer-goods companies report earnings these days, investors want to know about one thing: Tariffs.

On Thursday, household-appliances maker SharkNinja passed the test with flying colors, and its stock was rewarded, soaring nearly 13%. Yeti Holdings, a maker of high-end coolers and other outdoor gear, gave a more mixed picture; shares initially tumbled in premarket trading, but then recovered, rallying about 6%.

SharkNinja, which Barron's highlighted as a potential buy in March, handily beat Wall Street forecasts, reporting an operating profit of 87 cents a share, up from 73 cents a year ago. What was really music to investors' ears: The company hiked its forecast for fiscal 2025 sales and operating income. The company now expects full-year adjusted earnings per share of $4.90 to $5, up from $4.80 to $4.90.

SharkNinja had previously stated it expects 90% of its U.S. goods volume to be out of China by the end of the second quarter, and nearly all by the end of 2025. Company executives reiterated that view on SharkNinja's earnings call Thursday, adding "our updated 2025 guidance -- where we're raising numbers across the board -- reflects this confidence as we remain nimble."

SharkNinja's bullishness is close to erasing any tariff-related discount in its share price. Still, stock remains down about 6% year to date. With shares trading at about 19 times earnings, down from 21 times in January, they could still represent an attractive bet.

Yeti's results were more mixed. The Austin-based company, another recent Barron's stock pick , reported operating earnings of 31 cents a share, a 9% increase of the prior year, and ahead of analysts forecasts for 27 cents, according to FactSet. But the company also cut its 2025 forecast thanks to tariffs, saying it now expects full-year operating earnings per share of $1.96 to $2.02, down from a previous forecast for $2.90 to $2.95.

Like SharkNinja, Yeti has also been moving operations out of China. The company previously said it expects 80% of its U.S. production capacity out of China by the end of 2025. On Thursday, the company described those efforts as "ahead of plan," saying it should have "limited exposure" to goods sourced from China by the end of 2025.

Unfortunately, the company said the accelerated plan also caused "inventory supply disruptions," a key factor in its decision to lower guidance.

While Yeti shares rallied on Thursday, shares are down about 21% so far in 2025. The good news: Investors can now pick them up at just 10 times 2025 earnings, according to FactSet. Assuming Yeti's supply-chain problems are temporary -- and there is no reason not to take the company at its word -- Yeti stock still looks like a bargain.

Write to Ian Salisbury at ian.salisbury@barrons.com

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May 08, 2025 14:36 ET (18:36 GMT)

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