Church & Dwight to Buy Touchland Hand-Sanitizer Brand for Up to $880 Million

Dow Jones

2025/05/12

By Colin Kellaher

Church & Dwight has struck a deal to buy the Touchland hand-sanitizer brand for up to $880 million.

Church & Dwight on Monday said the deal includes $700 million in cash and restricted stock at closing, along with a contingent payment of up to $180 million tied to Touchland's sales this year.

The deal is slated to close in the second quarter.

Church & Dwight, the Ewing, N.J., maker of Arm & Hammer and OxiClean products, said Touchland generated sales of about $130 million and earnings before interest, taxes, depreciation and amortization of roughly $55 million for the 12 months ended March 31, adding that the brand is expected to post double-digit sales growth this year and next.

Touchland, founded by Andrea Lisbona in Spain in 2014, launched sales in the U.S. in 2018. The company's palm-sized rectangular plastic bottles come in candy colors and look more like tech accessories than hand sanitizers, and its products have become status symbols for tweens and teens.

Church & Dwight posted 2024 sales topping $6.1 billion.

Write to Colin Kellaher at colin.kellaher@wsj.com

(END) Dow Jones Newswires

May 12, 2025 07:45 ET (11:45 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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