NZME (ASX:NZM, NZE:NZM) and Gumtree Group's (ASX:GUM) Gumtree Australia Markets division signed a memorandum of understanding to explore the development of a competing digital marketplace in New Zealand's automotive market, according to a Friday filing with the Australian and New Zealand bourses.
The agreement outlines a two-phased approach to firstly evaluate and then potentially launch the new venture.
The two firms also entered into a content-sharing partnership whereby NZME's Driven Car Guide will publish selected Carsguide automotive reviews and articles, with advertising revenue shared between them.
The agreement also allows for reselling Gumtree's digital advertising inventory to New Zealand audiences through NZME's multi-platform offering.
免責聲明：投資有風險，本文並非投資建議，以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請，作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考，不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證，投資者應自行研究並在投資前尋求專業建議。