OSN Partners with Magnite to Enhance Addressable TV Advertising in MENA Region

Reuters

05-12

OSN Partners with Magnite to Enhance Addressable TV Advertising in MENA Region

Magnite Inc., the largest independent sell-side advertising company, has been selected by OSN, a leading entertainment company in the MENA region, to power its "Advanced TV" addressable advertising across set-top-box $(STB.UK)$ linear and on-demand inventory. This partnership marks the first time Magnite's SpringServe video platform's ad server will manage the delivery of high-value advertising formats to OSN set-top boxes throughout the region. The collaboration aims to enhance the precision and measurability of personalized campaigns, unlocking untapped advertising potential for OSN's premium content platform. With the rapid growth of programmatic advertising expected in MENA, Magnite is committed to driving innovation and efficiency for publishers and buyers in the market.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Magnite Inc. published the original content used to generate this news brief on May 12, 2025, and is solely responsible for the information contained therein.

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