Molson Coors Focusing on Non-Alcoholic Drinks to Fit Shifting Consumer Preferences -- Market Talk

Dow Jones

2025/05/09

1428 ET - Molson Coors is making non-alcoholic beverages a key focus area as it looks to build a more comprehensive beverage portfolio that can fit a wide range of consumer preferences, CEO Gavin Hattersley says on a call with analysts. Doing so can help the company capture more drinking occasions, particularly among Gen Z customers who are the legal drinking age but looking to stay sober, the CEO says. Hattersley adds that this approach will lean on Zoa, the zero-sugar energy drink brand co-founded by Dwayne "The Rock" Johnson that Molson acquired a majority stake in last year, as well alcohol-adjacent products like Fever-Tree, the beverage maker Molson took an 8.5% stake in earlier this year. (dean.seal@wsj.com)

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May 08, 2025 14:28 ET (18:28 GMT)

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