Sony (SONY) is considering passing on tariff-related costs to consumers as part of efforts to offset an expected hit to earnings, technology news outlet The Verge reported Wednesday, citing CFO Lin Tao.
According to its fiscal 2025 forecast, Sony estimates a 100 billion yen ($682.5 million) impact on operating income from proposed changes in US tariff policy, which are not yet finalized.
The company is also evaluating relocating some manufacturing to the US to reduce exposure, according to the news outlet.
Sony continues to produce most of its PlayStation 5 hardware in China, leaving its gaming business especially vulnerable to import tariffs. In the year ended March, the company shipped 18.5 million PS5 units, down from 20.8 million a year earlier, bringing cumulative shipments to 77.7 million, the report added.
Shares of Sony were up 1.5% in recent trading.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
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