** Hong Kong shares of Chinese e-commerce retailer JD.com 9618.HK rise 4.5% to HK$143.2, highest since April 16

** Stock is sixth-biggest pct gainer on Hang Seng Tech Index .HSTECH, which is up 1.4%

** U.S.-listed stock JD.O rose 3.3% on Tuesday

** JD.com reported total revenue of 301.08 billion yuan ($41.82 billion) for the quarter ended March 31, up 15.8% from a year earlier; analysts' estimate was 289.22 billion yuan

** Jefferies keeps "buy" rating and lifts PT to $66 from $64 after JD beat 1Q results expectations

** Citi maintains "buy" and lifts Pt to $52 from $51 on undemanding valuation

** Hang Seng Consumption Index .HSCGSI adds 0.7%, Hang Seng Index .HSI rises 1.4%

** Stock up 0.7% YTD

(Reporting by Donny Kwok)

((donny.kwok@thomsonreuters.com))