Affirm Stock Jumps on Latest BNPL Deal. It's Part of a Pattern. -- Barrons.com

Dow Jones

05/13

By Nate Wolf

Affirm Holdings stock leapt by double digits Monday after the company unveiled a partnership to offer buy-now, pay-later loans to shoppers at World Market, the national specialty retail chain.

World Market customers can now apply for Affirm's payment plans at checkout online and at the retailer's 246 U.S. locations. The payment options were already advertised prominently on World Market's website on Monday.

Affirm stock climbed 14% to $52.91 on the news. It clawed back nearly all the losses it took on Friday, when the company's fourth-quarter revenue guidance came in below Wall Street's expectations.

Affirm stock tends to spike when the company announces major retail partnerships.

In 2021, shares soared on the news that Affirm would debut its BNPL options on Amazon.com. Conversely, the stock tumbled this March after fintech rival Klarna replaced Affirm as Walmart's exclusive BNPL provider.

Affirm reported 44% volume growth in 0% APR loans -- its core BNPL product -- in the March quarter.

The fintech company also got a boost from analysts at Goldman Sachs, who maintained a Buy rating for the stock. They raised their target for the stock price to $58 from $45 shortly after the World Market partnership announcement.

Write to Nate Wolf at nate.wolf@barrons.com

This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

May 12, 2025 15:43 ET (19:43 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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It's Part of a Pattern. -- Barrons.com","media":"Dow Jones","content":"<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n  By Nate Wolf \n</p>\n<p>\n  Affirm Holdings stock leapt by double digits Monday after the company unveiled a partnership to offer buy-now, pay-later loans to shoppers at World Market, the national specialty retail chain. \n</p>\n<p>\n     World Market customers can now apply for Affirm's payment plans at checkout online and at the retailer's 246 U.S. locations. The payment options were already advertised prominently on World Market's website on Monday. \n</p>\n<p>\n     Affirm stock climbed 14% to $52.91 on the news. 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They raised their target for the stock price to $58 from $45 shortly after the World Market partnership announcement. \n</p>\n<p>\n     Write to Nate Wolf at nate.wolf@barrons.com \n</p>\n<p>\n     This content was created by Barron's, which is operated by Dow Jones &amp; Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal. \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  May 12, 2025 15:43 ET (19:43 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Affirm Stock Jumps on Latest BNPL Deal. 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It's Part of a Pattern. -- Barrons.com\n</h2>\n<h4 class=\"meta\">\n<div class=\"head\" \">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time smaller\">2025-05-13 03:43</p>\n</div>\n</div>\n</h4>\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n  By Nate Wolf \n</p>\n<p>\n  Affirm Holdings stock leapt by double digits Monday after the company unveiled a partnership to offer buy-now, pay-later loans to shoppers at World Market, the national specialty retail chain. \n</p>\n<p>\n     World Market customers can now apply for Affirm's payment plans at checkout online and at the retailer's 246 U.S. locations. The payment options were already advertised prominently on World Market's website on Monday. \n</p>\n<p>\n     Affirm stock climbed 14% to $52.91 on the news. It clawed back nearly all the losses it took on Friday, when the company's fourth-quarter revenue guidance came in below Wall Street's expectations. \n</p>\n<p>\n     Affirm stock tends to spike when the company announces major retail partnerships. \n</p>\n<p>\n     In 2021, shares soared on the news that Affirm would debut its BNPL options on Amazon.com. Conversely, the stock tumbled this March after fintech rival Klarna replaced Affirm as Walmart's exclusive BNPL provider. \n</p>\n<p>\n     Affirm reported 44% volume growth in 0% APR loans -- its core BNPL product -- in the March quarter. \n</p>\n<p>\n     The fintech company also got a boost from analysts at Goldman Sachs, who maintained a Buy rating for the stock. They raised their target for the stock price to $58 from $45 shortly after the World Market partnership announcement. \n</p>\n<p>\n     Write to Nate Wolf at nate.wolf@barrons.com \n</p>\n<p>\n     This content was created by Barron's, which is operated by Dow Jones &amp; Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal. \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  May 12, 2025 15:43 ET (19:43 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0683600562.USD","symbol_name":"AB SELECT US EQUITY \"A\" (USD) ACC","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2535178662","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2535178662","pubTimestamp":1747078980,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Affirm Holdings stock leapt by double digits Monday after the company unveiled a partnership to offer buy-now, pay-later loans to shoppers at World Market, the national specialty retail chain.World Market customers can now apply for Affirm's payment plans at checkout online and at the retailer's 246 U.S. locations. The payment options were already advertised prominently on World Market's website on Monday.Affirm stock climbed 14% to $52.91 on the news. It clawed back nearly all the losses it took on Friday, when the company's fourth-quarter revenue guidance came in below Wall Street's expectations.Affirm stock tends to spike when the company announces major retail partnerships.In 2021, shares soared on the news that Affirm would debut its BNPL options on Amazon.com. Conversely, the stock tumbled this March after fintech rival Klarna replaced Affirm as Walmart's exclusive BNPL provider.Affirm reported 44% volume growth in 0% APR loans -- its core BNPL product -- in the March quarter.The","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU0683600562.USD":"AB SELECT US EQUITY \"A\" (USD) ACC","BK4551":"寇图资本持仓","LU1084165304.USD":"FIDELITY WORLD \"A\" (USD) ACC","GSBD":"高盛BDC基金","LU0965509283.SGD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"AD\" (SGDHDG) INC","LU1868836914.USD":"CT (LUX) I AMERICAN \"3\" (USD) ACC","LU0198837287.USD":"UBS (LUX) EQUITY SICAV - USA GROWTH \"P\" (USD) ACC","LU1674673428.USD":"HSBC GIF GLOBAL LOWER CARBON EQUITY \"AC\" (USD) ACC","LU2275660780.HKD":"SCHRODER ISF GLOBAL CLIMATE CHANGE EQUITY \"A\" (HKD) ACC","BK4554":"元宇宙及AR概念","LU1548497426.USD":"安联环球人工智能AT Acc","LU2357305700.SGD":"Allianz Global Artificial Intelligence ET H2-SGD","LU0353189763.USD":"ALLSPRING  US ALL CAP GROWTH FUND \"I\" (USD) ACC","IE00B4YYXB79.USD":"PIMCO BALANCED INCOME AND GROWTH \"E\" (USD) ACC","SGXZ99366536.SGD":"United Global Innovation A Acc SGD-H","LU0823411888.USD":"法巴消费创新基金 Cap","LU2242649171.HKD":"FIDELITY FUNDS GLOBAL THEMATIC OPPORTUNITIES \"A\" (HKD) ACC","LU2471134952.CNY":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (CNYHDG) INC","GB00BDT5M118.USD":"天利环球扩展Alpha基金A Acc","SG9999014880.SGD":"大华全球优质成长基金Acc SGD","AFRM":"Affirm Holdings, Inc.","IE00B7KXQ091.USD":"Janus Henderson Balanced A Inc USD","LU0289941410.SGD":"AB FCP I Dynamic Diversified AX SGD","LU0130102774.USD":"Natixis Harris Associates US Equity RA USD","IE00B4JS1V06.HKD":"JANUS HENDERSON BALANCED \"A2\" (HKD) ACC","LU2265009873.SGD":"Eastspring Investments - Global Growth Equity AS SGD-H","LU0107464264.USD":"abrdn SICAV I - GLOBAL INNOVATION EQUITY \"A\" (USD) ACC","USAW.SI":"AMZN 3xLongSG261006","LU2089284900.SGD":"Allianz Global Sustainability Cl AM Dis H2-SGD","IE00B775SV38.USD":"NEUBERGER BERMAN US MULTICAP OPPORTUNITIES \"A\" (USD) ACC","LU2247934214.USD":"FIDELITY FUNDS SUSTAINABLE FUTURE CONNECTIVITY \"A\" (USD) ACC","LU1935042215.USD":"MANULIFE GF GLOBAL MULTI-ASSET DIVERSIFIED INCOME  \"AA\" (USD) INC A","BK4535":"淡马锡持仓","LU0128525929.USD":"TEMPLETON GLOBAL \"A\" (USD) ACC","LU2592432038.USD":"WELLINGTON MULTI-ASSET HIGH INCOME \"A\" (USD) ACC","IE0004445239.USD":"JANUS HENDERSON US FORTY \"A2\" (USD) ACC","LU0786609619.USD":"高盛全球千禧一代股票组合Acc","IE00BN29S564.USD":"JANUS HENDERSON BALANCED \"A3\" (USD) INC","IE00BYQQ9H92.USD":"BNY MELLON GLOBAL LEADERS \"A\" (USD) ACC","LU2250418816.HKD":"BGF WORLD TECHNOLOGY \"A\" (HKD) ACC","IE00BFSS8Q28.SGD":"Janus Henderson Balanced A Inc SGD-H","PEGI":"Pattern Energy Group Inc.","LU0823434740.USD":"BNP PARIBAS US GROWTH \"C\" (USD) INC","SG9999001077.SGD":"United International Growth Fund SGD","LU2097829019.USD":"AZ EQUITY - BORLETTI GLOBAL LIFESTYLE \"AI\" (USD) ACC","LU2362541513.USD":"WELLINGTON NEXT GENERATION GLOBAL EQUITY \"A\" (USD) ACC","LU0719512351.SGD":"JPMorgan Funds - US Technology A (acc) SGD","LU1153585028.USD":"BGF GLOBAL LONG-HORIZON EQUITY  \"A4\" (USD) INC"},"translate_title":"Affirm股价因最新BNPL交易而上涨。这是模式的一部分。——Barrons.com","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PEGI":1,"GSBD":0.9,"AFRM":0.9,"USAW.SI":0.6},"content_text":"By Nate Wolf \n\n\n  Affirm Holdings stock leapt by double digits Monday after the company unveiled a partnership to offer buy-now, pay-later loans to shoppers at World Market, the national specialty retail chain. \n\n\n     World Market customers can now apply for Affirm's payment plans at checkout online and at the retailer's 246 U.S. locations. The payment options were already advertised prominently on World Market's website on Monday. \n\n\n     Affirm stock climbed 14% to $52.91 on the news. It clawed back nearly all the losses it took on Friday, when the company's fourth-quarter revenue guidance came in below Wall Street's expectations. \n\n\n     Affirm stock tends to spike when the company announces major retail partnerships. \n\n\n     In 2021, shares soared on the news that Affirm would debut its BNPL options on Amazon.com. Conversely, the stock tumbled this March after fintech rival Klarna replaced Affirm as Walmart's exclusive BNPL provider. \n\n\n     Affirm reported 44% volume growth in 0% APR loans -- its core BNPL product -- in the March quarter. \n\n\n     The fintech company also got a boost from analysts at Goldman Sachs, who maintained a Buy rating for the stock. They raised their target for the stock price to $58 from $45 shortly after the World Market partnership announcement. \n\n\n     Write to Nate Wolf at nate.wolf@barrons.com \n\n\n     This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal. \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  May 12, 2025 15:43 ET (19:43 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}