Walt Disney (DIS) said Tuesday its new direct-to-consumer streaming service will be called ESPN and will cost $29.99 per month for the unlimited package.
A select option will cost $11.99 per month, and there will also be bundling opportunities for the ESPN unlimited plan with Disney+ and Hulu, which includes a launch offer priced at $29.99 for the first 12 months, the company said.
DIS shares were up 0.8% in recent trading.
Price: 111.36, Change: +0.87, Percent Change: +0.79