SharkNinja Sets Hundreds of Containers in Motion From China After Trade Deal -- WSJ

Dow Jones
2025/05/13

By Suzanne Kapner

SharkNinja Chief Executive Mark Barrocas obsessively checked his Apple News feed throughout the night Sunday. When the U.S.-China trade agreement was announced early Monday morning, he instructed factories in China to release hundreds of containers of goods bound for the U.S., including coffee makers and the Ninja Slushie, a frozen drink maker.

Five years ago, the Massachusetts-based company made almost all its goods in China. But since tariffs went into effect during President Trump's first term, it has been moving production of goods it sells in the U.S. to other countries in Asia, such as Cambodia, Vietnam and Indonesia. By July, nearly 90% of its U.S. goods will be made outside of China, Barrocas said.

Barrocas applauded the trade deal, but said there were still many questions remaining, including what would happen after the 90-day grace period.

SharkNinja is scouting for a place to build a factory in the U.S. that could produce goods that don't require much labor, such as coolers and certain vacuum cleaners. Barrocas said the factory would have to be built from the ground up and goods wouldn't start rolling off the production lines until the end of 2026 at the earliest.

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

(END) Dow Jones Newswires

May 12, 2025 12:14 ET (16:14 GMT)

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