Phoenix HK, a subsidiary of Phoenix Media Investment (Holdings) Ltd., has entered into a new contractual agreement for the sale of advertising airtime on its television channels and media platforms. This agreement, effective for 2025-2026, involves collaboration with CNHK Media, a comprehensive brand communication and management agency. Phoenix HK, a wholly-owned subsidiary of the Company, is a significant player in the satellite television industry, operating under a Non-domestic Television Programme Service Licence. The Group, known for its diverse business portfolio, continues to strengthen its broadcasting capabilities in the PRC and globally through various media channels. Each advertising agreement under this contract will undergo review to ensure compliance with established terms and commercial standards.