Amplitude Inc. and Twilio Segment Forge Preferred Partnership to Enhance Customer Data and Analytics Capabilities

Reuters
05-15
Amplitude Inc. and Twilio Segment Forge Preferred Partnership to Enhance Customer Data and Analytics Capabilities

Amplitude Inc. has announced a preferred partnership with Twilio Segment to enhance how businesses unify and utilize customer data. The collaboration, revealed during Twilio's SIGNAL 2025 conference, includes a co-selling program and deeper integration between their platforms. Amplitude will recommend Twilio Segment as the optimal customer data platform, while Twilio will endorse Amplitude as the preferred digital analytics platform. This partnership aims to eliminate the inefficiencies caused by using disconnected tools for data collection and analysis, offering ready-made dashboards for joint customers across various sectors. This move is expected to expand Amplitude's reach, particularly in enterprise accounts, and enhance the ability to deliver personalized digital experiences at scale.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Amplitude Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250515315739) on May 15, 2025, and is solely responsible for the information contained therein.

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