Phoenix New Media Inc. has released its unaudited financial results for the first quarter of 2025. The company reported non-GAAP net income attributable to Phoenix New Media Limited, excluding share-based compensation, income or loss from equity investments, including impairment and fair value changes in investments. The non-GAAP net margin was calculated based on these figures, although specific revenue numbers were not disclosed. In addition, all RMB amounts were converted into U.S. dollars at the rate of RMB7.2567 to US$1.00 for reader convenience. The financial results reflect the company's efforts to provide a clearer understanding of its operating performance by using non-GAAP financial measures for planning, forecasting, and evaluating against forecasts. However, the announcement did not specify any significant variations in sales or revenues, nor in the earnings per share for this period. Phoenix New Media Inc. continues to emphasize the importance of understanding the distinction between GAAP and non-GAAP financial measures to accurately assess company performance.