BlockBeats News, May 16th, DDC Enterprise Ltd., a consumer brand and e-commerce company based in China and the United States, announced its plan to adopt Bitcoin as a strategic reserve asset, aiming to accumulate 5,000 bitcoins within the next 36 months. Norma Chu, Founder, Chairwoman, and CEO of DDC, revealed this news in today's shareholder letter, making DDC one of the first companies in the industry to include Bitcoin as part of its core financial strategy.

The initial goal of this strategy is to immediately purchase 100 bitcoins, with a short-term target of increasing to 500 bitcoins within six months, and a final goal of reaching 5,000 bitcoins within 36 months. DDC will implement this plan under the guidance of a newly expanded cryptocurrency expert advisory board and fund management team to ensure optimal execution.

Reportedly, DDC achieved record performance in its 2024 fiscal year. The company reported a revenue of $37.4 million for the 2024 fiscal year, a 33% year-over-year growth. Thanks to strategic acquisitions in the United States and efficient operations in China, the gross margin increased from 25.0% in 2023 to 28.4%. Shareholders' equity grew by 33% to reach $11.3 million. As of March 31, 2025, cash, cash equivalents, and short-term investments are estimated to be $23.6 million. (bitcoinmagazine)