BlockBeats News, May 15th, Telegram founder Pavel Durov announced on his personal channel, "Launching the first-ever content creator competition, with a simple goal: create a viral video showcasing how Telegram is always ahead of its low-cost imitator - WhatsApp. We have found that WhatsApp has launched a smear PR campaign against Telegram, so we must strike back. We are no longer polite - the gloves are off, and we are ready for war."

"It's time to wake up WhatsApp users. They are stuck in the past, using Telegram's version that was created a long time ago, now outdated and diluted. To help you get started, we have listed 30 key features that Telegram introduced first - features that were later cloned by our green competitor. Of course, this list is not exhaustive. It doesn't even cover many features that Telegram users enjoy, and these are features that are still nonexistent on WhatsApp - features that would take dozens of slides to explain. Therefore, we are not worried about WhatsApp trying to catch up to us - we are far ahead."