Phoenix New Media Limited, a subsidiary of Phoenix Media Investment (Holdings) Ltd., has announced its unaudited financial results for the first quarter of 2025. The company reported total revenues of RMB 155.212 million, compared to RMB 152.992 million in the same period last year. This slight increase was driven by a rise in paid service revenues, which amounted to RMB 34.665 million, up from RMB 14.419 million in the first quarter of 2024. However, net advertising revenues saw a decline, falling to RMB 120.547 million from RMB 138.573 million in the previous year. The company achieved a gross profit of RMB 62.731 million, an improvement from RMB 44.029 million in the same quarter of the previous year. Despite these gains, Phoenix New Media Limited continues to face challenges in managing operational costs, as evidenced by the cost of revenues amounting to RMB 92.481 million. These financial results reflect the company's ongoing efforts to enhance its paid service offerings, while also highlighting the variability in advertising revenues. Phoenix New Media Limited remains focused on optimizing its revenue streams to improve its overall financial performance.