By Nate Wolf

Walt Disney stock was up modestly Tuesday after subsidiary sports cable channel ESPN announced the start of a new streaming platform also named "ESPN."

At $29.99 a month or $299 a year, viewers who purchase the unlimited package can access all ESPN content, including its various television networks. A bundle offer with Disney+ and Hulu will also cost $29.99 a month for the first year.

Others can choose a "select" ESPN plan for $11.99 a month, which will replace the company's existing ESPN+ streaming platform, also priced at $11.99. The bundle with Disney+ and Hulu will cost $26.99 for "select" users.

Disney shares rose 0.7% to $111.31 following the announcement.

ESPN+ had more than 24 million paid subscribers as of March 2025, with an average monthly revenue of $6.58 per subscriber, according to Disney's financial filings.

"We are providing everything ESPN has to offer directly to fans and all in one place," ESPN chairman Jimmy Pitaro said in a statement announcing the streaming platform. "Our straightforward approach to name and pricing will help fans cut through the clutter."

The company didn't say when the new ESPN streaming service would launch.

Disney had previously teased the release of a new direct-to-consumer offering from ESPN in its fiscal third-quarter earnings report last week.

Write to Nate Wolf at nate.wolf@barrons.com

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May 13, 2025 12:22 ET (16:22 GMT)

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