Warner Bros. Discovery (WBD) is changing the name of its streaming platform back to HBO Max, starting this summer, the company said Wednesday.

Warner Bros. Discovery removed HBO from the name of the streaming service in 2023 following the merger between WarnerMedia and Discovery.

"The powerful growth we have seen in our global streaming service is built around the quality of our programming. Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead," David Zaslav, the company's president and chief executive officer, said.

The company said its streaming business added 22 million subscribers in 2024, and expects to reach over 150 million subscribers by the end of 2026.

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