Redfin (RDFN) has chosen Magnite (MGNI) as its preferred sell-side platform to connect advertisers with homebuyers, the companies said Wednesday.
Under the companies' partnership, Redfin will leverage Magnite's programmatic technology to provide brands with national scale and hyper-local targeting, the companies said.
Financial terms of the collaboration were not disclosed.
Price: 9.74, Change: -0.11, Percent Change: -1.07