Hertz Global Holdings Inc. has reported its first quarter 2025 results, indicating a 13% decline in total revenues, which fell to $1.813 billion from $2.080 billion in the same period of 2024. The company also reported a net loss of $443 million, a significant increase from the $186 million loss recorded in the first quarter of the previous year. The net income margin was reported at negative 24%, compared to negative 9% in 2024. Despite these figures, Hertz highlighted progress in its operational strategies. The company has focused on fleet management, achieving a 45% reduction in vehicle depreciation year-over-year through its "Buy Right, Hold Right, Sell Right" strategy. This approach has led to a target of sub $300 depreciation per unit, expected to be achieved by the second quarter. Additionally, more than 70% of Hertz's core U.S. rental fleet is now comprised of vehicles that are 12 months old or newer, and the company recorded a strong quarter for retail vehicle sales, including Hertz Car Sales. Hertz's focus on disciplined execution in buying, renting, and selling vehicles is aimed at strengthening its financial foundation and ensuring long-term sustainable value.
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