Philips Taps Google Cloud to Streamline Global Image Library, Boost Marketing Efficiency

MT Newswires Live
2025/05/14

Koninklijke Philips (PHG) said Wednesday its personal health business has partnered with Google (GOOG, GOOGL) Cloud to modernize its global image library and content marketing systems to ensure visual consistency across its vast product portfolio and digital presence.

Using Google Cloud's Vertex AI and Model Garden, Philips said it developed a solution that rapidly processed over 200,000 images into 8,000 unique, brand-consistent assets, dramatically cutting operational costs, simplifying asset governance, and enhancing marketing agility.

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