e.l.f. Beauty Expands Its Reach in The Netherlands and Belgium with Launch in KRUIDVAT and TREKPLEISTER Stores

Reuters

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e.l.f. Beauty Expands Its Reach in The Netherlands and Belgium with Launch in KRUIDVAT and TREKPLEISTER Stores

e.l.f. Beauty Inc. is expanding its presence in The Netherlands and Belgium by launching its products in KRUIDVAT and TREKPLEISTER drugstores. This development is part of the brand's international growth strategy, aiming to make premium quality beauty products more accessible. Since its initial launch in The Netherlands in 2021 and Belgium in 2023, e.l.f. has gained popularity with products like the Halo Glow Liquid Filter and Power Grip Primer. As of May 26, 2025, e.l.f. products will be available in numerous Kruidvat and Trekpleister stores across both countries, as well as online. This expansion is a significant step in e.l.f.'s mission to cater to beauty enthusiasts worldwide, with non-U.S. markets now accounting for 20% of the company's total net sales.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. e.l.f. Beauty Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250514225093) on May 15, 2025, and is solely responsible for the information contained therein.

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