Unilever plc has recently entered into a collaboration with the 100+ Accelerator, a program co-created by Anheuser-Busch InBev and co-sponsored by major FMCG companies including Coca-Cola, Colgate-Palmolive, and Danone. The initiative aims to match FMCG companies with start-ups to develop innovative solutions for supply chain and R&D sustainability challenges. This partnership has already yielded successful results; a pilot project with H2Ok Innovations using AI in Unilever's nutrition factory in Poznan, Poland, has reduced machine cleaning times by 20%, cut utility use by 10%, and saved €100,000 annually. The 100+ Accelerator program, now in its sixth year, continues to foster collaboration between FMCGs and tech start-ups, with 2,500 start-ups applying for the 2025 cohort.