Amazon's (AMZN) APS and sell-side advertising firm Magnite (MGNI) said Tuesday that they are partnering to enable new streaming TV opportunities through APS' Transparent Ad Marketplace and Magnite's SpringServe.
The partnership makes it easier for publishers to access Magnite customers on Amazon devices while also providing Magnite with access to streaming TV inventory on Amazon devices.
Shares of Magnite were up more than 2% in recent Tuesday premarket activity.
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