May 20 (Reuters) - Generative AI studio Promise, backed by venture capital firm Andreessen Horowitz, said on Tuesday that it had partnered with Alphabet's GOOGL.O Google to use its AI technologies.
The startup has also expanded its investor base, with new backing from Google's AI Futures Fund, Crossbeam Venture Partners, and others, the company said in a blog.
Former News Corp NWSA.O President Peter Chernin's firm, North Road Company, a co-lead investor, has invested additional capital in this round.
Promise will integrate Google's AI technologies into its production pipeline and workflow software, MUSE, while also collaborating with researchers from DeepMind.
Hollywood studios have been exploring ways to incorporate GenAI tools to reduce costs and speed up the content creation process.
Founded by Fullscreen CEO George Strompolos, former YouTube executive Jamie Byrne and AI artist Dave Clark, Promise aims to capitalize on the GenAI boom and is working with Hollywood stakeholders to develop a multi-year lineup of content.
Production of its first feature-length film is slated to begin this year.
(Reporting by Juby Babu in Mexico City; Editing by Mohammed Safi Shamsi)
((Juby.Babu@thomsonreuters.com;))
免責聲明：投資有風險，本文並非投資建議，以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請，作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考，不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證，投資者應自行研究並在投資前尋求專業建議。