Ralph Lauren Plans to Raise Prices in Response to Tariffs -- Market Talk

Dow Jones

2025/05/22

0958 ET - Ralph Lauren had already planned to increase prices on some items for the fall but is now looking at additional price increases in response to tariffs. Ralph Lauren says its core consumers are less price sensitive and are continuing to spend. In addition to targeted price increases, it also plans to reduce discounts. The company bucked the slowdown in luxury goods and reported an 8% revenue increase in its latest quarter. Ralph Lauren is up 1.3%. (Suzanne.Kapner@wsj.com)

(END) Dow Jones Newswires

May 22, 2025 09:58 ET (13:58 GMT)

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Ralph Lauren says its core consumers are less price sensitive and are continuing to spend. In addition to targeted price increases, it also plans to reduce discounts. The company bucked the slowdown in luxury goods and reported an 8% revenue increase in its latest quarter. Ralph Lauren is up 1.3%. 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In addition to targeted price increases, it also plans to reduce discounts. The company bucked the slowdown in luxury goods and reported an 8% revenue increase in its latest quarter. Ralph Lauren is up 1.3%. (Suzanne.Kapner@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  May 22, 2025 09:58 ET (13:58 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}