Target Sees Pricing as Last Lever to Use to Mitigate Impact of Tariffs -- Market Talk

Dow Jones

2025/05/21

09:18 ET - Target customers can rejoice as the company indicated it's not looking to raise prices just yet. "We have many levers to use in mitigating the impact of tariffs and price is the very last resort," CEO Brian Cornell says on an earnings call. Retailers' pricing strategy has garnered intense focus after Walmart recently announced it would raise prices because of tariffs, prompting President Trump to criticize the company. Holding prices steady could help Target in the near-term. Its sales have been tepid for years, and its latest quarterly results issued Wednesday showed sales were worse than Wall Street expected while also lowering its outlook for the fiscal year. Shares decline 6.6% to $91.65 in premarket trading. (denny.jacob@wsj.com; @pennedbyden)

(END) Dow Jones Newswires

May 21, 2025 09:18 ET (13:18 GMT)

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Retailers' pricing strategy has garnered intense focus after Walmart recently announced it would raise prices because of tariffs, prompting President Trump to criticize the company. Holding prices steady could help Target in the near-term. Its sales have been tepid for years, and its latest quarterly results issued Wednesday showed sales were worse than Wall Street expected while also lowering its outlook for the fiscal year. Shares decline 6.6% to $91.65 in premarket trading. 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