Seek's AI Investment Could Be Defensive -- Market Talk

Dow Jones

2025/05/23

2332 GMT - Seek's investment in artificial intelligence could be a defensive move by the Australian job advertiser, Jefferies analyst Roger Samuel says. Rather than being a growth driver, AI is seen by Samuel as a must-have given that Seek's rival platforms would have access to the same tools. He tells clients in a note that Seek's advantage instead comes from the data it has accumulated over years of operation. Samuel adds that candidate experience and the value enjoyed by hirers is already improving thanks to the tools. Jefferies raises its target price 13% to A$24.60 and keeps a hold rating on the stock, which is at A$23.56 ahead of the open. (stuart.condie@wsj.com)

(END) Dow Jones Newswires

May 22, 2025 19:32 ET (23:32 GMT)

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Rather than being a growth driver, AI is seen by Samuel as a must-have given that Seek's rival platforms would have access to the same tools. He tells clients in a note that Seek's advantage instead comes from the data it has accumulated over years of operation. Samuel adds that candidate experience and the value enjoyed by hirers is already improving thanks to the tools. Jefferies raises its target price 13% to A$24.60 and keeps a hold rating on the stock, which is at A$23.56 ahead of the open. 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