網易傳媒宋琛瑤：AI為品牌提供一次彎道超車的好機會

睿見Economy

2025/05/22

專題：2025IAI傳鑑國際創意節

　　「2025IAI傳鑑國際創意節」於5月21日-22日在北京舉行。網易傳媒營銷管理中心總經理宋琛瑤出席並演講。

　　宋琛瑤表示，AI是在當下時代對於內容營銷、內容創造和內容消費的一個非常好的解決方案。對品牌來說，也提供了一次非常好的彎道超車的機會。

　　她介紹，今年年初網易推出了千夢引擎產品，是以整個的創作生態為核心，然後去向前後延展，幫助員工去更好地把注意力和時間聚焦在如何做好創意、如何做好策略和洞察當中。

　　新浪聲明：所有會議實錄均為現場速記整理，未經演講者審閱，新浪網登載此文出於傳遞更多信息之目的，並不意味着讚同其觀點或證實其描述。

海量資訊、精準解讀，盡在新浪財經APP

責任編輯：王翔

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16:01</span>\n</p>\n</h4>\n</header>\n<article>\n<html><body><div>\n<p> 專題：2025IAI傳鑑國際創意節</p>\n<p>　　「2025IAI傳鑑國際創意節」於5月21日-22日在北京舉行。<a href=\"https://laohu8.com/S/NTES\">網易</a>傳媒營銷管理中心總經理宋琛瑤出席並演講。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/transform/135/w550h385/20250522/a97e-9d9524ae22725b8fa29da1a2c5472e34.png\"/><span></span></div>\n<p>　　宋琛瑤表示，AI是在當下時代對於內容營銷、內容創造和內容消費的一個非常好的解決方案。對品牌來說，也提供了一次非常好的彎道超車的機會。</p>\n<p>　　她介紹，今年年初網易推出了千夢引擎產品，是以整個的創作生態為核心，然後去向前後延展，幫助員工去更好地把注意力和時間聚焦在如何做好創意、如何做好策略和洞察當中。</p>\n<p><span>　　新浪聲明：所有會議實錄均為現場速記整理，未經演講者審閱，新浪網登載此文出於傳遞更多信息之目的，並不意味着讚同其觀點或證實其描述。</span></p>\n<div>\n<div><img src=\"\"/></div>\n<div>海量資訊、精準解讀，盡在新浪財經APP</div>\n</div>\n<p>責任編輯：王翔 </p>\n</div></body></html>\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"https://finance.sina.com.cn/hy/hyjz/2025-05-22/doc-inexmnme9752651.shtml\">睿見Economy</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0049853897.USD","symbol_name":"SCHRODER ISF EMERGING MARKETS \"A\" (USD) INC AV","start_time":0,"source_url":"https://finance.sina.com.cn/hy/hyjz/2025-05-22/doc-inexmnme9752651.shtml","article_id":"2537990714","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2537990714","pubTimestamp":1747900860,"columns":[],"sourceInfo":{"source_id":"sina","name":"sina"},"weMediaInfo":null,"summary":"　　「2025IAI傳鑑國際創意節」於5月21日-22日在北京舉行。網易傳媒營銷管理中心總經理宋琛瑤出席並演講。　　宋琛瑤表示，AI是在當下時代對於內容營銷、內容創造和內容消費的一個非常好的解決方案。對品牌來説，也提供了一次非常好的彎道超車的機會。","collect":0,"end_time":0,"defaultTopTitle":"sina.com.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0049853897.USD":"SCHRODER ISF EMERGING MARKETS \"A\" (USD) INC 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