Hong Kong-based meal kit seller DDC Enterprise, also known as DayDayCook, has made its first move into the world of Bitcoin. The New York-listed company announced on May 23 that it purchased 21 BTC in exchange for 254,333 company shares—marking a $2.28 million investment into the flagship cryptocurrency.

This purchase is just the beginning of a larger strategy laid out by DDC. On May 15, the company revealed plans to acquire a total of 5,000 BTC over the next three years, with a goal of purchasing 500 BTC before the end of 2025. 

In the near term, the firm said it expects to buy another 79 BTC in two separate transactions “in the coming days,” which would bring its short-term holdings to 100 BTC.

DDC’s Bold Bitcoin Strategy

DDC’s plan to accumulate thousands of Bitcoin positions it to potentially become one of the largest public corporate holders of the digital asset. If the company were to hold 5,000 BTC today, it would rank just outside the top 10 public firms with the largest Bitcoin reserves, behind Japan’s Metaplanet, which holds 7,800 BTC, according to Bitbo data.

Despite its Bitcoin ambitions, DDC’s stock performance has struggled recently. On the same day as the Bitcoin announcement, DDC shares closed 14.5% lower but saw a slight after-hours recovery, climbing 2.43% to $3.79. Year-to-date, the company’s stock is down over 27%.

Still, the decision to invest in Bitcoin reflects a growing trend among Asia-based companies and investors looking to diversify beyond traditional U.S. dollar-based assets. A recent report indicated that high-net-worth individuals across Asia are increasingly favoring cryptocurrencies, gold, and China-centric assets in response to global financial uncertainties.

Rising Crypto Interest in the Region

DDC is not alone in its crypto pivot. On May 22, Chinese electric vehicle retailer Jiuzi Holdings revealed a plan to acquire 1,000 BTC over the next year, either by issuing shares or through direct purchases. This marks a notable shift in sentiment, particularly given China’s ongoing ban on crypto transactions.

Meanwhile, regulatory clarity is also emerging. Hong Kong recently passed its Stablecoin Bill, which will allow institutions to apply for stablecoin issuance licenses by the end of the year—further signaling the region’s cautious but growing embrace of digital assets.

With Bitcoin making its way into the books of traditional businesses like DayDayCook, Asia’s crypto landscape appears to be quietly undergoing a major transformation.

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