0531 GMT - China's online platforms may see lower monetization rates over time, following China's latest draft regulation on how online platforms charge fees on merchants, according to Citi analysts in a research note. The analysts view the move as an on-going process of regulations targeted to ensure healthy, sustainable development of platform economy. Specifically, they expect platforms which provide services and facilitate transactions with smaller merchants will likely to see more pressure from the guidelines, they note. They don't think new rules would require operators to make major changes, but they are likely to weigh on monetization. Meituan is likely to be the platform affected by the most, followed by PDD Holdings, Alibaba and JD.com, Citi says. (tracy.qu@wsj.com)
(END) Dow Jones Newswires
May 26, 2025 01:31 ET (05:31 GMT)
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