Orange 142, a division of Direct Digital Holdings, has launched a new best practices guide for nano- and micro-influencer marketing. This guide aims to help brands achieve higher ROI and build trust by leveraging influencers with smaller, highly engaged followings. By focusing on engagement rather than just impressions, Orange 142's strategies emphasize vetting influencers for authenticity, co-creating content, and using niche targeting. The guide also addresses challenges like brand safety and ROI calculation, offering insights into emerging trends and compliance. Marketers can access the guide and additional resources on Orange 142's website.
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