Salesforce Partners with Ferrari to Revolutionize Client Experience and Motorsport Engagement

Reuters

05-29

Salesforce Partners with Ferrari to Revolutionize Client Experience and Motorsport Engagement

Salesforce Inc., the leading CRM platform, has announced a strategic partnership with Ferrari to enhance the client experience for Ferrari sportscar clients. This collaboration will focus on deploying Salesforce's CRM technology and expanding Ferrari's global presence in motorsport activities, including prestigious events and races. The partnership aims to elevate the customer journey by providing personalized, responsive, and seamless experiences. Salesforce's advanced technologies will allow Ferrari to engage with clients more meaningfully, fostering improved customer satisfaction, engagement, and loyalty. This initiative aligns with Ferrari's values of performance and excellence, offering a superior level of service to both racing and sports car clients.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Salesforce Inc. published the original content used to generate this news brief on May 28, 2025, and is solely responsible for the information contained therein.

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