1722 ET [Dow Jones]--Gap's namesake brand is bridging a "generation gap," attracting younger customers through collaborations with design agency Harlem's Fashion Row and clothing brand DÔEN, CEO Richard Dickson says on a call with analysts. The partnerships have garnered strong demand and full-price sell-through, pushing the boundaries of Gap's pricing power, he says. They've also had a "halo effect," leading customers to add other Gap products to their shopping carts, he says. The Gap brand saw same-store sales rise 5% in its eighth consecutive quarter of market share gains, with such momentum expected to continue, he says. (kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
May 30, 2025 17:28 ET (21:28 GMT)
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