Integral Ad Science (IAS), a leading global media measurement and optimization platform, has announced a new partnership with Impact Plus, a prominent sustaintech solution. This collaboration aims to empower advertisers to monitor and optimize the performance and sustainability of their digital media campaigns within a single platform. By integrating Impact Plus's carbon evaluation technology, IAS will enable marketers to measure the environmental impact of their media alongside quality and attention metrics. This initiative aligns with the growing focus on reducing the carbon footprint of digital advertising, providing marketers with essential tools to achieve their campaign goals without compromising climate commitments. The partnership also supports compliance with evolving regulations such as the California "Climate Corporate Data Accountability Act" and the EU's Corporate Sustainability Reporting Directive $(CSRD.UK)$, helping businesses report on their environmental impact.