1418 GMT - Physical stores continue to be a critical environment to attract and retain consumers, chief digital officer at JD Group Arianne Parisi says. The shopping experience is a key touch point with buyers as consumers get to know the brand, Parisi says at the ShopTalk Europe conference in Barcelona. Collection of data in the digital environment is important, as is personalized attention in stores, she adds. This brings consumer loyalty, Parisi says. "Retention is more important than ever," she says. The company--which recently acquired athletic fashion retailer Hibbett--is ramping up efforts to build brand awareness in the U.S. (andrea.figueras@wsj.com)
(END) Dow Jones Newswires
June 04, 2025 10:18 ET (14:18 GMT)
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