下周的WWDC，蘋果AI依舊不會有「驚喜」

虎嗅

2025/06/02

本文來自：華爾街見聞，作者：龍玥，題圖來自：AI生成在科技巨頭們激烈爭奪AI領導權的戰場上，蘋果正陷入一場尷尬的延遲遊戲。下周一（6月9日）開幕的蘋果全球開發者大會（WWDC）或將不會扭轉這一局面。據彭博最新報道，蘋果公司內部人士對此次大會AI展示部分已做好「令人失望」的心理準備，外界觀察人士則擔憂此次發布會可能會讓蘋果在AI領域的短板變得更加明顯。有限的AI開放：不夠大的「大」語言模型報道指出，...

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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250602213725976e81eb&s=b\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250602213725976e81eb&s=b\">虎嗅</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0965509283.SGD","symbol_name":"AB LOW VOLATILITY EQUITY PORTFOLIO \"AD\" (SGDHDG) INC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250602213725976e81eb&s=b","article_id":"2540795926","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250602213725976e81eb&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description 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\"surprises\"","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":1,"MACW.SI":0.6},"content_text":"本文來自：華爾街見聞，作者：龍玥，題圖來自：AI生成在科技巨頭們激烈爭奪AI領導權的戰場上，蘋果正陷入一場尷尬的延遲遊戲。下周一（6月9日）開幕的蘋果全球開發者大會（WWDC）或將不會扭轉這一局面。據彭博最新報道，蘋果公司內部人士對此次大會AI展示部分已做好「令人失望」的心理準備，外界觀察人士則擔憂此次發布會可能會讓蘋果在AI領域的短板變得更加明顯。有限的AI開放：不夠大的「大」語言模型報道指出，WWDC上最重要的AI公告將是蘋果向第三方開發者開放其基礎模型（Foundation Models）。此舉將使應用程序開發者能夠利用該公司目前用於處理文本摘要等輕量級任務的設備端技術。但其大型語言模型擁有約30億個參數（衡量其複雜性和學習能力），遠低於OpenAI甚至蘋果自身用於其內部雲端AI功能的雲端模型。這並不是説蘋果最近在人工智能方面沒有取得進展。在內部，它擁有各種複雜程度的模型。目前，擁有30億、70億、330億和1500億個參數的版本正在積極使用中。這個1500億參數的模型依賴雲計算，比蘋果的設備端技術強大得多，能進行更為微妙的推理。內部基準測試表明，該模型的質量接近近期推出的ChatGPT。但由於擔心幻覺以及公司高管之間的理念差異，該公司暫緩使用該技術來推出自己的聊天機器人。不過，目前尚無公開發布的計劃。蘋果的AI困境去年8月，當開發者首次接觸到Apple Intelligence的測試版時，蘋果的AI敍事開始崩塌。很明顯，這個產品更多的是包裝而非突破。Apple Intelligence系統缺乏來自OpenAI、谷歌等公司系統的強大功能和創新性。在隨後的幾個月中，Writing Tools、Genmoji和Priority Notifications等功能雖然有用，但無法與競爭對手的創新相匹配。蘋果公司內部人士認為，本次大會可能會從AI角度讓人失望。其他熟悉公司計劃公告的人則擔心，這些公告可能會使蘋果的不足變得更加明顯。還有跡象表明，蘋果這次活動的規模將小於過去兩屆全球開發者大會（2023年發布了Vision Pro，2024年展示了Apple Intelligence）。公司希望明年，在WWDC 2026上彌補這一點，屆時他們希望能夠説服消費者相信蘋果是AI創新者。但在競爭對手以光速前進時，這種「小步迭代」策略的風險很大。品牌戰略替代技術突破？而今年的WWDC似乎將更多地專注於品牌重塑，而非技術突破。報道稱，蘋果正計劃對其操作系統進行大規模重命名，採用基於年份的系統——這是公司試圖説服用户其為AI玩家並將對話從技術本身轉移開的另一個跡象。與此同時，公司還將在Safari和Photos等應用中悄悄地將幾個現有功能重新包裝為「AI驅動」未來計劃需要耐心等待蘋果希望在未來幾年有更好的故事可講，屆時更多功能預計將準備就緒。正在進行的項目包括：LLM Siri，對助手架構的大膽重做；重新設計的Shortcuts應用程序；代號為「Mulberry」的AI醫生服務和重新設計的Health應用；一個可以從開放網絡獲取數據的ChatGPT聊天機器人競爭對手，內部員工將其稱為「Knowledge」。本文來自：華爾街見聞，作者：龍玥","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}