BCE Inc.'s Bell Media has announced a new partnership with The Trade Desk, integrating the Bell Marketing Platform (BMP) into The Trade Desk's Kokai platform. This collaboration allows advertisers seamless access to Bell's premium first-party data, custom audience-building features, and upcoming advanced measurement and analytics solutions. Advertisers can now utilize near real-time data on over 22 million connections across more than 8 million Canadian households, enhancing their ability to optimize campaigns through detailed insights into app and web activity, television consumption patterns, and more. The partnership underscores Bell Media's commitment to delivering innovative advertising solutions and exceptional value to its partners.
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