Genesis Energy (ASX:GNE, NZE:GNE) plans to consolidate its three retail brands, Genesis, Frank, and Ecotricity, into a single, unified Genesis brand, according to Australian and New Zealand bourse filings on Tuesday.
The Frank brand will be absorbed into the Genesis retail offering during the period from June to September, and customers will be offered the opportunity to transfer to Genesis. Transfers will take place in September.
Products under the Ecotricity business, which became fully owned by Genesis in November 2024, will continue in the market while plans are finalized to unlock value from the acquisition. Its sustainability products and solutions will be offered to a larger pool of customers through the Genesis brand.
The company's Australian and New Zealand shares each gained 1% in recent Tuesday trade.
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